go-to-market strategy and positioning

Market Positioning: Understand Where Your Priorities Are.

Market positioning means to make choices: in the universe of all possible options, the ability to quickly identify the best opportunities for your business is critical. Market positioning helps you understand where to effectively invest your time and energy to achieve valuable results. Truly Know Your Ecosystem. To make a difference, you need to be familiar with the existing players, and, more specifically, the competitors who operate in your market. This is the first benefit of market positioning: providing a simple and...