CMO

CMOs: the new business leaders

Globalization and virtualization have pushed the boundaries of the roles that have traditionally been given to the CMO. Marketing executives find themselves in the exciting position of being able to take on new responsibilities and becoming the leaders of digital transformation in the 21st century- by orchestrating all of the specialized skills required for its development. Increasingly sophisticated marketing specialties Marketing is becoming professionalized and is calling for various specializations as markets continue to expand and become more complex. •...