November 2014

6 Keys to Qualified And Relevant Marketing Messages.

Making your messages stand out among the many offerings and potential distribution channels that exist can often mean a headache for marketing professionals. Relevant storytelling is required, the kind that addresses your potential customers’ concerns, and communicates the benefits they can receive from your offering – emphasizing what makes you unique compared to your competitors. Aligning all your teams (as well as all of your marketing and communication initiatives) around consistent central marketing messages will create a true sounding board...