July 2014

7 Keys to Clear Marketing Positioning.

Before engaging resources in costly sales and marketing operations, it is important to address marketing positioning * issues. These answers will be used as the basis to shape effective messages, as well as to select the most appropriate (social and traditional) media that will be able to make all the difference. * : Marketing positioning is “the way by which marketers attempt to create a distinct impression in the customer’s mind” (Wikipedia) 1. Identify Your Core Target. You have the best...

Product Marketing Can Help You Reduce The Complexity of Your Offering And Increase Its Visibility.

You are working on a brand new offering, and focused on technological innovation. How to introduce it to your potential customers? With time and on going developments and acquisitions, your offering turned into an heterogeneous set of products. How to depict a clear vision of your strategy to your customers and prospects? In a competitive world, you have to make the difference with a large number of solutions. It means for product marketing to: design a consistent offering that is...