May 2014

Operational Marketing: Lead Generation Over Time.

Marketing professionals have to implement effective marketing actions, that make sense for your customers. It means to encompass multiple perspectives: customer challenges new mechanisms of marketing communications local and cultural issues attached to international development Operational marketing teams have to build relevant content marketing pieces for your target audiences, and effective marketing initiatives. All marketing programs should be integrated into a global vision in order to tell a consistent story, allowing to create a direct and long relationship with your customers...