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B2B Marketing and Sales Practical Experience
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CMOs: the new business leaders
Globalization and virtualization have pushed the boundaries of the roles that have traditionally been given to the CMO. Marketing executives find themselves in the exciting position of being able to take on new responsibilities and...
6 Tips For Successfully Organizing Your Offering.
Facing factors such as mergers & acquisitions, successive developments, and the addition of new markets, your offering will gradually grow into a complex and perhaps diverse selection of products. With market globalization and digitalization at...
6 Keys to Qualified And Relevant Marketing Messages.
Making your messages stand out among the many offerings and potential distribution channels that exist can often mean a headache for marketing professionals. Relevant storytelling is required, the kind that addresses your potential customers’ concerns,...
